Every project starts out with the best intentions and processes. But even the best processes only work as well as they are followed. Let’s take a look at what aspects of a project play the most valuable role in its success.
Behind the scenes of the BAO website redesign
I redesigned the By Appointment Only (BAO) website to create a more engaging experience for users with a modern and timeless aesthetic. The design discovery was customized to support BAO's target audience by improving user experience (UX) and delivering content more intuitively.
The Essentials of Brand Guidelines
Brand guidelines, brand standards, style guide, brand book. All different names for the same important document that contains a company’s voice, vision, typography, color palette, imagery, and so the list goes on.