Rett’s Roost is a non-profit organization that offers retreats, peer support, and virtual activities for families who have experienced childhood cancer or child loss. Rett’s Roost came to Imarc for a pro-bono brand identity project to uplift its brand and refresh its overall look. Imarc worked with the client on discovery sessions, tagline development, brand guidelines, and a new identity.

I was both the lead designer and art director for the updated logo, color palette, and typography. Taking the work that our strategists and copywriters discovered in initial stakeholder meetings, I was able to iterate and sketch out the next generation of the Rett’s owl. The end result reinforced their values and their vision for their brand in the coming years.The design was applied across social media channels, brand guidelines, swag, as well as a new website.