Zodiac, a leading manufacturer of swimming pool accessories and automatic pool cleaners, came to LEWIS Piston for a possible partnership. I worked with our executive creative director and copywriter as the art director for this pitch. We were tasked with presenting two different ideas for launching their new pool cleaner. This gallery shows examples of our two different ideas. One focusing around lifestyle imagery showing the end result of using the pool cleaner whereas the other idea focuses around the pool cleaner being a hero.
*Art Director/Lead Designer